Rube Goldberg Challenge: colt 45

The Challenge

Construct a Rube Goldberg Machine to accomplish a simple task. 

The solution

So, really - what's simpler than dropping a 40 into a brown paper bag? (turns out, a lot of things)

We picked Colt 45 as a brand to inspire the machine, and called it the "Works Every Time Machine." 
(note: it *didn't* work every time. It really only worked once. After a *lot* of effort.)

The team: Danielle Young (Brand Manager) | Rebecca McNerney (Strategist) | Mario Bibian (Art Director) | Olivia Reid Cooper (Experience Designer) | Charlie Curnow (Copywriter) | Grace Xie (Copywriter)