Assignment: Take a brand that markets to the majority, and create a campaign around a minority target. In our case: gay men.
Brand to Store:
Assignment: Using a popular CPG brand, concept a brick-and-mortar establishment that adheres to and enhances the existing brand values.
New Market Launch:
Spicy Banana Sauce
Assignment: Introduce a foreign product to the American market.
Assignment: Select a brand from the past, and develop a plan to revitalize and relaunch it into a successful future.
Lost & Font for AT&T
Assignment: Create a useful application
that targets any subset of smartphone users & uses AT&T and third-party APIs.
Assignment: Undertake primary research to support positioning for David's Bridal to better capture a diverse target audience.