Minority Target:
Wrangler Jeans

Assignment: Take a brand that markets to the majority, and create a campaign around a minority target. In our case: gay men.

Brand to Store:
o.b. Tampons

Assignment: Using a popular CPG brand, concept a brick-and-mortar establishment that adheres to and enhances the existing brand values.

New Market Launch:
Spicy Banana Sauce

Assignment: Introduce a foreign product to the American market. 

Brand Revitalization:
Meister Brau

Assignment: Select a brand from the past, and develop a plan to revitalize and relaunch it into a successful future.

 

App Development:
Lost & Font for AT&T

Assignment: Create a useful application
that targets any subset of smartphone users & uses AT&T and third-party APIs.

Positioning:
David's Bridal

Assignment: Undertake primary research to support positioning for David's Bridal to better capture a diverse target audience.